I think you might be wondering why your website isn’t ranking on Google. Or perhaps you’re just struggling to outrank your competitors and hit the top spot. Either way, the answer might be backlinks. And in this guide, you’ll discover the top nine benefits of link building and how to take advantage of each one.
So if you want to drive more organic traffic to your website, keep learning. By the way, if you’re interested in learning more about SEO and link building, then regularly follow my site. I’ll be posting new guides and tutorials every week. Now, let’s dive in.
1) Benefits of Link Building:
You drive more search engine traffic to your website. So, let’s start with the obvious one. If you’re trying to increase your rankings, then you need to realize that links are one of the most important factors. That’s why 91 % of the content on the internet never gets any traffic from Google because Google sees external links to your website as a vote to say that your content is authoritative and credible. Therefore link building is one of the most important ranking factors for your content and Google.
2) Domain Authority:
Increase your website’s overall authority. So, Google looks for authority. So if you want to rank your website, you need to demonstrate your credibility. At the very top end of the scale, you can look at websites that consistently rank high on Google, like Forbes, and you’ll discover they have millions of backlinks. Obviously, you don’t need that many, but this highlights the case.
3) Sharing with Others:
Build your network. To build links to your site you need to reach out to other webmasters. If you simply publish and pray, then you’ll be waiting forever. So what’s the best way to build backlinks and create your network? For me, the strategy I use is a cold email, but this isn’t about spamming thousands of poorly written emails, there’s an actual art to it.
So, to sum it up, the benefits of link building for your business is clear. By driving more backlinks to your website, you’ll drive more search-engine traffic to your website, increase your website’s overall authority, build your network, capture referral traffic, get the drop on your competitors, reap the rewards of the compound effect, signal your website’s authority to Google, grow your brand’s visibility.